The number of social media platforms has skyrocketed over the last few years. Realistically, your business can’t be on every single platform, so it’s important to choose the right ones for you. YouTube is a central platform for video and creative content, but it’s not just for production companies. It can be a great platform for advertising, product placement and other marketing campaigns, but is it right for your business?
While Facebook and Twitter tend to dominate the social media sphere, YouTube has a massive outreach of its own. According to Jayson DeMers, a contributor at Forbes.com, YouTube attracts more than one billion users to its platform to create, watch and share content. On top of its high traffic rates, YouTube generates a significant amount of revenue for companies — an average of 70 cents of revenue per visit (RPV), more than Twitter and Pinterest.
Consider your business model
Of course, some companies will benefit from YouTube more than others. However, it’s not just content-based media companies that are thriving on the streaming platform. Forbes reports that 47 percent of digital products are ordered through YouTube referrals. Services see that number come in at 36 percent, while merchandise and automotive brands receive 29 percent and 26 percent of their sales as YouTube referrals, respectively. If you’re selling your company’s products online, keep in mind that YouTube has been reported to drive a significant amount of business to online merchandise.
Add a personal touch
YouTube offers a unique platform for a business to show its personality to consumers. Business Queensland points out that by using video content, you can create a cohesive message and personality for your brand. DeMers also points out the emotional investment you can create for YouTube users: By putting faces to your business or telling your story, consumers are likely to feel a closer connection and a sense of loyalty to your brand. “Rather than blatantly selling or promoting your products, storytelling allows you to make a real connection with your audience,” says DeMers. “It gives you the ability to passively sell your products without alienating your audience.”
Improve your SEO
By creating a YouTube channel for your business and remaining active on the platform, your SEO rankings will likely improve. According to Mitchell Harper, a contributor for Mashable.com, the more viewers, subscribers and engagement you have on YouTube, the higher your video will appear in search results. The tags used on your YouTube videos will add your video to those search results, therefore associating your business with your choice of keywords.
With so many social media platforms out there to choose from, finding the right ones for your business can be daunting. However, the research shows that if your business isn’t on YouTube, there are a handful of benefits you may be missing out on.