April 22 is Earth Day and South Shore Bank is using the month to launch our Small Steps Make a Difference/Go Green initiative. The initiative encourages taking 4 small steps that lend themselves to sustainability.
- Utilize the Bank’s 4 Shred and Recycle Days
- Convert to eStatements
- Keep the streets litter free – mid April all the branches will have branded litter bags to hand out to clients – the bags themselves promote the 4 steps (See attached graphic)
- Use Reusable shopping totes – all branches will have supplies for clients.
To keep the initiative top of mind there will be a number of activities encouraging client participation.
Monday April 1 the Digital Team launches it’s “Go Green . . . Get Green” campaign. Any eligible account holders that sign up for eStatements during the month of April will be entered into a contest to win a $250 Garden Center Gift Card!! (Anyone who is already an eStatement user will also be entered into the drawing). Look for Small Steps Make a Difference/Go Green branch flyers, TV spots, social media and emails.